Most Popular Whiskey Brands in India

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Officer’s Choice:
Hailed as the number 1 selling whiskey in India, this brand upturned Smirnoff Vodka to become the biggest-selling spirit in year 2015. With a record sales of more than 20 million cases annually, the Officer’s Choice brand has delivered double-digit growth consistently for three years in a row. The brand credits its super-premium expression, Officer’s Choice Black and its inspiring viral campaign for its astounding growth. Owned by Allied Blenders and Distillers (ABD), this whiskey is a fine blend of malt spirits and Indian neutral spirits. Price by volume :375ml – INR 197/-

Mcdowell’s No.1:
A product of United Spirits Limited, this brand launched in year 1968 is the number two selling whiskey across India. It has received many accolades for its popularity, the most noteworthy being the Readers Digest Award. The wide ranging popularity of McDowell’s No.1 stems from its powerful marketing campaigns around occasions like Holi, Diwali, New Year, etc, along with the launch of special festive packs. It targets the youth by sponsoring various music concerts in the country that are widely attended by talented musicians. Price by volume : 375ml – INR 197/-

Imperial Blue:
The popularity of this whiskey is thanks to its strong and well executed advertising. A fine blend of scotch malts and Indian grain spirits, this brand launched in year 1977 has shown consistent growth and ranks 4th among the best-selling Indian whiskies. What’s more – it has also secured the number 10 spot in the list of top 100 spirits brands by volume. Price by volume : 375ml – INR 197/-

Blenders Pride:
Reports suggest that this Pernod Ricard-owned Indian whisky brand owns approximately 50% of the premium blended whisky sector in India. After a slight decline in sales in year 2013, the brand picked up impressively in 2014 and 2015 and has been going strong since. Price by volume : 375ml – INR 385/-

Bagpiper:
Another one from the stable of United Breweries group, this whiskey brand started in 1976 is till date one of the most trusted in India. Internationally too, it ranks in one of the top 100 whiskies of the world.  Having pioneered the sale of whiskies in tetra packs, Bagpiper has also won many accolades for its out-of-the-box marketing, including the Readers Digest award in year 2006. Price by volume : 375ml – INR 151/-

8 PM:
Launched in year 1999, this Indian whiskey brand is widely popular in the non-metro cities and rural areas of India for its easy affordability and good quality. The 8 PM brand is owned by Radico Khaitan, previously known by the name Rampur Distillery and Chemical Company Limited. Price by volume : 375ml – INR 155/-

Signature:
Signature is a distinctive hand crafted whisky born out of Master Blender Caroline Martin’s passion for whisky-making, hence giving a true character to this 1.7 million+ cases brand.A rare whisky with 100% aged Indian malts blended to perfection with aged Islay and Highland Scotch whiskies, for that full-bodied, peaty character recognized and rewarded the world over.Since the launch of Signature in 1994, the brand has been a pioneer in driving initiatives that redefine premium whiskies in India. With the upcoming re-launch, the brand is set on the journey of inspiring people to make a mark on the world by starting up in life and following their passion.Signature’s is known of its iconic octagonal green-colored bottles and the brand is available in two variants – Signature Rare Aged and Signature Premier Grain Whisky.